Hi! I'm Assaf Tzur-El, a veteran software development consultant with 30 years of industry experience. I help organizations and individuals who want to change the world through technology by creating order from chaos, optimizing development processes, and enabling teams to reach their full potential.
Expert Software Consulting and Technical Leadership
As a software architect, technical leader, and mentor, I specialize in transforming high-risk projects and challenging technological initiatives into manageable, successful outcomes. Whether you're scaling your startup, modernizing your tech stack, or seeking to optimize your development processes, I bring battle-tested expertise from three decades in the industry.
What Sets Me Apart
Before teaching or consulting on any technology or methodology, I ensure I understand it at a fundamental level - not just the theory, but the practical applications and potential pitfalls. My approach combines deep technical knowledge with real-world experience, including:
- Software architecture design and implementation
- Development process optimization and friction reduction
- Technical leadership and team mentoring
- Organizational transformation and scaling
- High-risk project recovery and management
Comprehensive Software Consulting Services
Process Optimization and Technical Leadership
I help development organizations identify and eliminate friction points, implement metrics-driven improvements through OKRs and KPIs, and establish best practices that enhance both code quality and developer growth.
Architecture and Technology Solutions
From designing scalable architectures to modernizing legacy systems, I ensure your technical decisions align with long-term organizational goals and business needs.
Training and Mentorship
My greatest passion is sharing knowledge. I offer personalized training and mentorship programs, combining theoretical foundations with practical, hands-on exercises based on real-world scenarios.
Experience That Makes a Difference
Having served across the technical spectrum – from hands-on developer to CTO – I've helped organizations of all sizes, from startups to global enterprises. With effective collaboration tools and methodologies, I work successfully with clients both locally in Israel and worldwide, offering flexible engagement models: on-site, remote, or hybrid - adapting to each organization's specific needs and preferences.
When I'm not optimizing code or processes, I contribute to the tech community by judging robotics competitions, speaking at international conferences and meetups, mentoring the next generation of developers, and sharing insights through technical courses and workshops.
Ready to Transform Your Software Organization?
Let's discuss how I can help optimize your development processes and enhance your team's capabilities. Browse through my Consulting, Courses, Lectures, and Mentoring offerings; view My LinkedIn profile; then contact me or click the "Schedule a meeting" button to get started.